The Strategy to be Number One!

What do you know about the iPhone? Yes, that's right. The iPhone is one of the most popular gadgets and most coveted by most people around the world, not least also in Indonesia. The iPhone is a product issued by Apple that which is more known as a company that always release the product in the field of laptops. The iPhone is also one of the competitors who are strong enough gadgets which first established its flag in the field of smartphones such as Nokia, Sony Ericsson, Samsung, and others. Although the iPhone is still the rest of the corn, but the iPhone capable of attracting the attention of most residents smartphone lovers around the world.

Lately Apple has released iPhone latest series, namely the Iphone 4S. The iPhone 4S has many features that are on offer, one of which is a feature that comes to the Internet. That's why this gadget called iPhone that came from the abbreviation word Internet Phone. This gadget is aimed at meeting the needs relating to the Internet, where in this information age the Internet is in need so that mobility is not compromised. But not only feature that's all there on this Smartphone. All entertainment media such as music, videos, games, cameras, etc. are also available with a very satisfactory performance. With excellent quality from all points of view about technology in this gadget makes the price is high enough. This is what makes many people think this smartphone just for classy people.

In Indonesia, this gadget is highly coveted by many people. But because Indonesia is a country whose population has a per capita income is below average, so many people in Indonesia are not able to enjoy this gadget. On the other hand, Indonesia is a country which has a population of quite a lot so it is suitable for areas of marketing a product. Regarding this, the main problem is how to put together a good marketing strategy for iPhone can be enjoyed by many people while still maintaining its exclusive impression.

There are also things that can be done to promote the iPhone to the masses in order that marketing IPhone can run effectively and profitably is :

1.    Using the famous people who became an icon of a good field of foreign countries, as well as from local to use the iPhone and show the public that he was wearing IPhone. It aims to attract the attention of the people who admire the figure of an idol and make them follow the idol lifestyle. Example: Publish to society if Tukul Arwana that we know as the famous presenter on the show using products from the Apple, that’s IPhone. It is also in order to keep the image still seem to be exclusive IPhone

2.      Put an advertisement on the internet, especially on social networking sites like facebook, twitter, foursquare, etc.

3.      Making creative advertising on television by highlighting the superior features on iPhone

4.      Give special discounts when there are special events like New Year, Christmas etc.

5.      Conducting program called product bundling when there are special events. Product bundling is making several products into one package sales. Example: create a package of iPhone and iPod sales by giving a special price.

6.    And lastly, the iPhone can be a sponsor big events like worldcup matches where the event is a special event and capable of attracting the attention of the entire population throughout the world.